Target has a lot of new summer items that will make your beach day easier, more fun, and Instagram-worthy. From bright and colorful gear to kid-friendly accessories, these new arrivals will have you ready for the beach in style. Check out the latest Target items that can instantly upgrade your beach day.
Sun Squad Coolers
From neon backpack coolers to durable hard-sided coolers, Sun Squad’s cooler collection is made for beach days. Designed to keep everything cold and easy to carry, they’re easy beach day coolers—all for just $20 each.
Sun Squad Summer Tote
A good beach day starts with the right tote, and the Sun Squad summer tote delivers on all fronts. Spacious enough for towels, snacks, and sunscreen, this lightweight carry-all is designed for easy hauling. It comes in bright, cheerful summer colors. At just $15 each, it’s a stylish, practical beach tote.
Igloo Coolers in Summer Pastels
Keep your drinks icy and your snacks fresh with Igloo coolers in cheerful summer pastel colors. From minty green to lavender, they come in various sizes to fit your beach day needs—whether you’re picnicking for two or feeding the whole family.
Sturdy Snack Box with Snap Lid
This clear plastic snack box is perfect for keeping beach snacks neat and protected. It features a secure snap-on lid with a carry handle. It’s ideal for transporting chips, fruit, and crackers while keeping sand and moisture out. A smart buy for your beach day kit.
Sun Squad Beach Tote Bag with Zippered Bottom
This Sun Squad beach tote is perfect for beach days. The spacious zippered top holds towels, dry clothes, and snacks, while a separate bottom zippered pocket is used for stashing wet swimsuits or sandy flip-flops. It’s smart, stylish, and only $12.
Sun Squad Roll-Top Dry Bag
A must-have for protecting your phone, snacks, or dry clothes, this compact roll-top dry bag from Sun Squad keeps wet and dry items separate. The adjustable crossbody strap makes it easy to carry, and it’s a steal at just $8.
Speedo Kids Life Vests
Target has a great selection of new kids’ life vests, including these fun and colorful Speedo designs that kids will love. They’re perfect for splashy beach days and give parents peace of mind. Prices range from $34.99 to $44.99.
Sun Squad Colorblock Water Bottle Holder
This Sun Squad color block water bottle holder is perfect for carrying your water bottle to and from the beach. Featuring a bold, summery design and an adjustable strap, it’s a fun and functional beach day accessory for just $10.
Water Shoes
No beach day kit is complete without foot protection. Target’s vibrant neon water shoes keep feet safe from hot sand, sharp shells, and slippery rocks. At just $10 a pair, they’re a fun and practical beach essential.
Sun Squad Towel Clips & Towel Bands
Say goodbye to towels blowing away on windy beach days. Sun Squad’s towel clips ($7 for a 4 pack) securely fasten your towel to chairs, while the stretchy towel bands ($15 for a 4-pack) keep towels snug and in place.
Sun Squad Picnic Cooler
Every beach day needs chilled drinks and easy snacks. This picnic-style cooler from Sun Squad looks cute and works hard, with room for up to 36 cans. Made from 100% recycled polyester, it’s lightweight, has a zippered top, and is just $20.
Beach Towels
A good beach day starts with a great towel, and Target has plenty to choose from. From playful popsicle and butter-stick prints to stripes, they’re a beach bag essential. Prices range from $5 to $20.
Lawn Sports Sets
Make the most of your beach day with portable lawn games that are just as fun in the sand. Target’s lightweight sets—like beach-ready badminton and mini-golf for kids—are a great way to stay active and entertained at the beach. Each set is just $12.
Sun Squad Spray Fan
Staying cool at the beach has never been easier. The Sun Squad spray fan delivers a refreshing mist and a breeze right when you need it—whether you’re tanning, watching the kids, or taking a break from beach volleyball. At just $9, it’s a beach day lifesaver you’ll be glad you packed.
Sun Squad Kids Water Bottles
Hydration is key under the sun, and these Sun Squad water bottles are built just for beach days. With fun summer prints like whales, crabs, and colorful waves, they keep kids excited to sip water throughout the day. Each one is priced at $10 and fits perfectly into a beach tote.
Goldfish Summer Snack Packs
Make snack time fun with these limited-edition summer Goldfish cracker packs. Featuring summer packaging, each pack is perfectly portioned for quick, sandy-finger-friendly snacking. The 24 count box is $11.19.
Goggles
Target has a full range of new goggles for both kids and adults. From Speedo goggles ($16.99) to Sun Squad goggles ($2 to $5), there is a goggle for everyone. The adorable crab-shaped kids goggles are my favorite. Check out Don’t Buy These 19 Target Garden Items In-Store, They’re Cheaper Online
Pringles Limited-Edition Summer Snack Packs
Pringles snack packs are perfect for beach days. These limited edition Pringles summer snack cups come in 3 flavors- Cheddar & Sour Cream, Original, and BBQ. It’s $14.89 for a case of 27 snack cups. Check out 13 Best Target Clearance Deals Right Now (Up to 70% Off)
Adjustable Snack Box
This compact clear snack box comes with 15 adjustable compartments, making it perfect for organizing a variety of small snacks—think trail mix, gummy candies, dried fruit, or nuts. Lightweight and easy to toss in your tote or cooler, it’s a steal at just $3. Check out 19 New Target Items Under $5 You’ll Use All Summer Long