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Real Estate Social Media: How to Stay in Touch with Past Clients

As a real estate agent, you know that staying in touch with your past and current clients is crucial for generating repeat and referral business. However, you may also find it challenging to keep in contact with them without being too pushy or annoying. That’s why social media is a great tool for building and maintaining relationships with your clients. You can use social media to provide value, stay top of mind, and generate referrals by sharing content that your clients find helpful and relevant. Here are some ideas on what kind of content you can share with your past clients on social media:

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What to Post on Social Media for Past Client Leads

Informative Content on Home Maintenance, Staging and Decorating Tips

One of the best ways to provide value to your past clients is to share useful and practical information that can help them take care of their homes. You can share tips on how to maintain, improve, stage, or decorate their homes.

 For example, you can share articles, videos, podcasts, or infographics on topics such as how to winterize your home, how to increase your home’s curb appeal, how to declutter your home, how to choose the right paint colors, etc. You can also share your own expertise and experience on these topics and offer your services if they need any assistance.

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Real estate market updates

Another way to provide value to your past clients is to keep them updated on the current state and trends of the real estate market. You can share data, statistics, reports, or analysis on the local, regional, or national market.

 For example, you can share information on the average home prices, sales volume, inventory, days on market, interest rates, etc. You can also share your own insights and opinions on what these numbers mean and how they affect your clients. This will help you showcase your knowledge and credibility and position yourself as a trusted expert.

Local real estate news

You can provide value to your past clients by sharing relevant and interesting news and stories about the local real estate scene. You can share news articles, blog posts, podcasts, or videos on topics such as new developments, projects, amenities, attractions, events, or opportunities in your area. 

For example, you can share news on a new park, school, restaurant, or business that is opening in your neighborhood. You can also share your own thoughts and recommendations on these topics and invite your clients to check them out. This will help you demonstrate your involvement and passion for your community and create a sense of connection and belonging with your clients.

Past client’s success stories

A fourth way to provide value to your past clients is to share their success stories and testimonials on your social media pages. You can share photos, videos, or quotes of your past clients who have bought or sold their homes with you. You can tag them and thank them for choosing you as their agent and for their kind words. You can also ask them to leave a review or a recommendation on your page or website. This will help you highlight your achievements and results and attract more potential clients who are looking for a reliable and professional agent.

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Personalized messages on their birthday, anniversaries, holidays

Another way to keep in touch and be top of mind with past clients is to send them personalized messages on their special occasions and dates. I know it’s more work, but these little personalized messages can make a difference.

You can use Facebook messenger, email, or other platforms to send them messages on their birthday, anniversary, holiday, or other important dates. You can also send them video messages to make it more personal and memorable. You can wish them well, congratulate them, or thank them for their business and referrals. You can also offer them a gift, a discount, or a free consultation as a token of appreciation. This will help you show your care and attention and strengthen your rapport and loyalty with your clients.

By sharing these types of content with your past clients on social media, you will be able to stay in touch with them and generate more business from them. You will be able to provide value, stay top of mind, and generate referrals by sharing content that your clients find helpful and relevant. You will also be able to build and maintain strong and lasting relationships with your clients that will benefit you and your business in the long run.

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